Set Up Bing Webmaster Tools and Verify Your Website
Add your site to Bing Webmaster Tools, verify ownership, submit a sitemap and set a weekly check, even if Google Search Console already works.
Guides
Practical, step-by-step website launch and SEO health guides.
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Set Up Google Search Console: Complete Website Owner Checklist
Add and verify your site in Google Search Console, inspect the home page, submit a sitemap and set up a simple routine for checking indexing reports.
Set Up IndexNow for Bing and Participating Search Engines
Set up IndexNow with a key file so Bing and other participating engines learn of changed URLs, and log responses without assuming indexing.
URL Inspection Live Test: What It Shows and What It Misses
Use the Search Console URL Inspection live test and rendered HTML to check a page as Google fetches it, and learn which indexing problems it cannot detect.
Website Not Showing Up on Google? Find the Cause and the Right Fix
Website not showing up on Google? Work through a decision tree to tell not indexed, blocked, brand new, penalised or just not ranking, with a fix for each.
Add HTTP Security Headers: CSP, nosniff, Referrer-Policy and More
Add the common browser security headers safely: Content-Security-Policy in report-only first, nosniff, framing, Referrer-Policy and Permissions-Policy.
Cloudflare SEO Settings That Help or Hurt Crawling
Review the Cloudflare settings that affect crawling: SSL mode, bot protection, Under Attack mode, Rocket Loader and managed robots.txt.
Fix Mixed Content: Remove http:// Resources From HTTPS Pages
Find images, scripts and styles loaded over http:// on HTTPS pages, fix them at the source and confirm the browser warnings are gone.
Hacked Site SEO Spam: Find and Clean Injected Spam Pages
Spot injected spam pages and links on a hacked site, contain the breach, clean and harden it, then ask Google to review the fix in Search Console.
HSTS Setup Guide: Roll Out Strict-Transport-Security Safely
Add the Strict-Transport-Security header in stages, from a five-minute max-age to one year, and decide whether the HSTS preload list is right for you.
HTTP to HTTPS Migration: Move Your Site to HTTPS in the Right Order
Install a certificate, fix mixed content, add canonicals and 301 redirects, update Search Console and sitemaps, then add HSTS once everything works.
Search Console Security Issues: Fix a Hacked Site or Malware Warning
Read the Search Console security issues report, safely confirm hacked content or malware, clean the site, close the cause and request a security review.
SSL Certificate Errors: Diagnose Expired, Mismatched and Incomplete
Find out why a browser or crawler rejects your HTTPS certificate, test expiry, hostname and chain with OpenSSL, and fix it without breaking redirects.
Write a Content Security Policy Without Breaking Your Site
Build a content security policy in report-only mode, fix what it flags, then enforce it with nonces or hashes so scripts and styles keep working.
Find and Fix 404 and 500 Errors in XML Sitemaps
Find the URLs in your sitemap that return 404 or 500, trace the shared cause, then restore, redirect or remove them and fix how the sitemap is generated.
How to Create an XML Sitemap: Format, Limits and Submission
Learn how to create an XML sitemap: choose the right URLs, write valid markup, respect the 50,000 URL and 50 MB limits, then publish and submit it.
HTML Sitemap vs XML Sitemap: What Each Does and If You Need Both
Learn how an HTML sitemap for visitors differs from an XML sitemap for crawlers, decide which your site needs, and build and check each one.
Image, Video and News Sitemaps: When They Help and How to Build Them
Decide whether your site needs image, video or news sitemap extensions, then build them with the right namespaces, required tags and size limits.
Sitemap Could Not Be Read or Couldn't Fetch: Causes and Fixes
Fix the Search Console sitemap errors \"Couldn't fetch\" and \"Sitemap could not be read\" by checking status codes, redirects, XML, host and firewall rules.
Sitemap lastmod, changefreq and priority: Which Tags Matter
Find out which sitemap tags Google and Bing actually use, set accurate lastmod dates from real edits and drop the changefreq and priority values.
Split Large Sitemaps into a Sitemap Index Without Errors
Split a sitemap that passes 50,000 URLs or 50 MB into stable child files with a sitemap index, then validate each file and submit the index.
Add Schema Markup to WordPress: Plugin, Block or Code, No Duplicates
Add schema markup to WordPress with a plugin, a block or a few lines of PHP, find out what your site already outputs, avoid duplicate JSON-LD and test it.
Article Schema Markup: Add Accurate JSON-LD for Articles and Posts
Add Article, NewsArticle or BlogPosting JSON-LD with the right headline, author, dates and images, keep it matched to the page, and test it before launch.
Breadcrumb Structured Data: Mark Up BreadcrumbList in JSON-LD
Add BreadcrumbList JSON-LD that matches your visible breadcrumb trail, with correct position, name and item values, and test it before and after launch.