GA4 Key Events: Mark, Count and Verify the Actions That Matter
Set up GA4 key events, the new name for conversions in Analytics: choose events, mark a form submit or purchase, pick a counting method and verify it.
Analytics guides
Practical, step-by-step website launch and SEO health guides.
Categories: Analytics (5)
Showing 1 to 5 of 5 guides in Analytics
Google Consent Mode for GA4: Connect Your Cookie Banner Correctly
Understand Google consent mode: how it links a cookie banner to GA4 tags, what basic and advanced mean, and how to test defaults and updates.
Google Tag Manager Setup Guide: Container, GA4 Tag and Safe Publishing
A Google Tag Manager setup guide for site owners: create a container, install it, add a Google tag and an event, preview, then publish with a version.
Set Up GA4 for a Small Business: Property, Tag and First Settings
Set up GA4 for a small business: create the property and web data stream, install the tag, confirm data arrives and change the first settings that matter.
UTM Parameters Guide: Name, Build and Check Campaign Links in GA4
Learn what UTM parameters are, build tagged links with one naming scheme, and check how the values show up as source, medium and campaign in GA4.