On-Page SEO · 10 min read
Anchor Text Best Practices for Internal and External Links
Write descriptive anchor text, replace click here links, fix empty image links and check the rendered HTML so readers and crawlers know where each link goes.
Guides
Practical, step-by-step website launch and SEO health guides.
Categories: All (133)
Showing 49 to 72 of 133 guides (page 3 of 6)
On-Page SEO · 8 min read
Content Pruning: Decide What to Update, Merge or Remove
Review old pages with real data and decide whether to keep, update, merge, redirect, noindex or delete each one, with the redirect and sitemap steps.
On-Page SEO · 8 min read
Favicon in Google Search Results: Requirements and Fixes
Add a favicon Google can use in search results: the link tag, size and format rules, robots.txt access, and what to do when your icon does not appear.
On-Page SEO · 9 min read
Heading Structure for SEO: Use H1 to H6 for Meaning, Not Style
Build a clear heading outline with one H1 and nested H2 to H6 headings, fix skipped levels and styled-text headings, and know what Google does and ignores.
On-Page SEO · 8 min read
Helpful Content Checklist: Review Your Pages Against Google's Advice
Audit a page against Google's own questions on people-first content, covering originality, expertise, who wrote it, how and why, with fixes for weak spots.
On-Page SEO · 8 min read
Image SEO: Alt Text, File Names and Formats That Help Search
Write useful alt text, pick descriptive file names, use real img elements and supported formats, and check that Google can find and understand your images.
On-Page SEO · 10 min read
Internal Linking Strategy: Link Your Pages for People and Crawlers
Map your key pages, add crawlable contextual links with descriptive anchor text, and use the Search Console Links report to find weak spots.
On-Page SEO · 8 min read
Meta Robots Directives Explained: noindex, nofollow, nosnippet
Learn what every Google-supported meta robots directive does, which old ones are ignored, and how to set, combine and test them without hiding the wrong pages.
On-Page SEO · 8 min read
Nofollow, Sponsored and UGC Links: Choose the Right rel Attribute
Learn when to use rel nofollow, sponsored and ugc on outbound links, how to combine them, and how to check your ads, comments and affiliate links.
On-Page SEO · 8 min read
Open Graph Tags and Twitter Cards: Control How Shared Links Look
Add og:title, og:image and twitter:card tags so shared links show the right title, description and picture, then test the result and fix the usual mistakes.
On-Page SEO · 9 min read
Search Intent: How to Match Each Page to What Searchers Want
Work out the intent behind your target queries, check what already ranks, and shape the page type, title and first screen to answer it.
On-Page SEO · 8 min read
SEO-Friendly URLs: How to Build Readable, Stable Web Addresses
Design readable URLs with plain words, hyphens and one consistent case, avoid parameter and session-ID sprawl, and change old URLs safely with 301 redirects.
On-Page SEO · 9 min read
Thin Content and Duplicate Pages: How to Find and Fix Them
Audit your site for empty, near-empty, copied and near-duplicate pages, then decide whether to expand, merge, redirect, canonicalize or remove each one.
On-Page SEO · 10 min read
Why Google Rewrites Title Tags and How to Write Titles That Stick
Find out why Google shows a different title than your title tag, which signals it reads, and how to write page titles that are less likely to be replaced.
On-Page SEO · 2 min read
Write SEO Title Tags and Meta Descriptions That Match Search Intent
Write a unique title and meta description for each page around one search intent, keep headings consistent and audit templates for duplicates.
Performance · 9 min read
Brotli and Gzip Compression: Turn It On and Verify It
Turn on Brotli or gzip for HTML, CSS and JavaScript, choose the right file types and levels, and verify the Content-Encoding and Vary headers with curl.
Performance · 9 min read
Cache-Control Headers: How to Cache Static Files Safely
Set Cache-Control headers so browsers and CDNs reuse static files, keep HTML fresh, avoid stale CSS and personal pages in shared caches, and verify the result.
Performance · 10 min read
CDN for SEO: Set Up a CDN Without Breaking Crawling
Set up a CDN for speed, choose what to cache, keep Googlebot and Bingbot able to crawl, and verify cache headers, status codes and bot access afterwards.
Performance · 9 min read
Core Web Vitals Explained: LCP, INP and CLS Thresholds
Learn what the three Core Web Vitals measure, the good and poor thresholds, why field and lab numbers differ, and how to read your results and plan fixes.
Performance · 8 min read
Core Web Vitals Report in Search Console: Read It and Prioritize Fixes
Understand how the Search Console Core Web Vitals report groups URLs, why it shows no data, and how to rank fixes and track them over a 28-day window.
Performance · 10 min read
Critical CSS: Inline What Matters and Defer the Rest
Learn when critical CSS is worth the effort, how to extract above-the-fold styles, inline them in the head, load the rest later and test for flashes.
Performance · 10 min read
Field Data vs Lab Data: Why Lighthouse and Real Users Disagree
Compare Lighthouse lab results with Chrome UX Report field data, understand why they differ metric by metric and decide which one to act on.
Performance · 3 min read
Fix Largest Contentful Paint (LCP) on Mobile
Identify your page's LCP element, then fix slow server response, late discovery and oversized images, and retest in lab and field data on mobile.
Performance · 9 min read
Font Display Swap: Load Web Fonts Without Layout Shift
Choose the right font-display value, preload key fonts, subset to WOFF2 and match fallback sizes so web fonts load fast without text jumping on screen.