Add a property in Google Search Console, then prove you own it. For a Domain property, add the DNS TXT record Google gives you at your domain provider. For a URL-prefix property you can upload an HTML file, add an HTML meta tag, or use an existing Google Analytics or Google Tag Manager connection. Keep the method in place afterwards.
Why it matters
Search Console shows private data about your site, including search queries, indexing problems and security warnings. Verification proves you are allowed to see it. Without it you cannot submit sitemaps, inspect pages or request removals.
How to do it
- Go to Search Console and open the property selector, then choose Add property.
- Pick the type. A Domain property covers every subdomain and both http and https, and needs a DNS record. A URL-prefix property covers one exact address, such as
https://www.example.com/, and offers more methods. - For a Domain property, copy the TXT record Google shows. Sign in to wherever your DNS is managed (your registrar or DNS host) and add a TXT record on the root of the domain with that value:
Type: TXT
Host: @ (or your domain name)
Value: google-site-verification=xxxxxxxxxxxx
- For a URL-prefix property, choose one method:
- HTML file: download the file Google provides and upload it to your site root so it loads at the address shown.
- HTML tag: paste the meta tag into the head of your home page.
- Google Analytics or Tag Manager: if you have edit rights on the existing code on the site, Google can use it.
- Make sure the proof is live. A DNS change can take time to spread, so if verification fails at first, wait and try again.
- Select Verify. A success message means the property is added.
- Leave the record, file or tag in place. Google checks periodically, and removing it can cancel your verified status.
- Add other owners and users from Settings, under Users and permissions, rather than sharing a login.
If it fails, the guide on Search Console verification errors lists the usual causes.
Common mistakes
- Removing the verification tag or file during a redesign or theme change.
- Adding the TXT record to a subdomain instead of the root of the domain.
- Verifying the non-www address while the live site uses www, when you chose URL-prefix.
- Uploading the HTML file to a subfolder.
- Deleting the DNS record after verification succeeds.
Frequently asked questions
Which type of property should I choose?
A Domain property is the most complete choice if you can edit DNS, because it gathers all versions of the site into one view. A URL-prefix property is easier when you cannot reach DNS.
Can I use more than one method?
Yes, and it is a good idea. A second method keeps your access if one is removed by accident.
Is verification the same as being indexed?
No. Verification only proves ownership of the property. It does not cause any page to be indexed or ranked.
Related guides
- Google Search Console setup
- Domain property vs URL-prefix property
- Search Console verification failed
- How to submit a sitemap to Google
Once you are verified, Try the free website sample.